Hollywould… Arts Festival
In October, Freewaves, a global arts organization, will present “Hollywould,” its 11th festival of new media art along Hollywood Blvd. in the heart of Hollywood, California. For five days and nights - from Thursday, October 9 through Monday, October 13, 2008 - the festival will showcase 160 experimental videos, films and media art from around the world on the Freewaves web site and on the iconic Walk of Fame. The festival will transform the world-famous boulevard into a massive, multi-faceted screening room. Selected works will be activated by live events, displayed on LCD screens inside stores and installed in storefront windows. Special events, screenings, and site-specific happenings – most free unless otherwise noted - will take place at various venues such as LACE, American Cinematheque’s Egyptian Theatre, the Roosevelt Hotel, the Musicians Institute, and the Knitting Factory as well as portals connected to the festival’s unique web-based content.
Digitopia by Miwa Matreyek
“Hollywould,” the theme for this year’s festival, is a playful and evocative turn both as an international symbol of the American entertainment industry and as a Los Angeles neighborhood very much in flux. By placing Hollywood in the conditional tense, Freewaves’ Director Anne Bray invited artists to imagine what could be, while exploring the role of art in mass-media-saturated culture and the future of gentrifying neighborhoods. The theme also represents a homecoming of sorts for Freewaves, as the festival’s offices are again located in the LACE building on Hollywood Boulevard.
In-store screenings will take place at the following participating venues during Freewaves’ Hollywould:
Abyssinia Gifts from Africa, Bizzy B, Café Audrey, Famima!!, Hollywood & Highland Center’s LED sign, Hightech Electronics, Hollywood Book & Poster, Hollywood Camera and Music, Hollywood Magic, Hollywood Toys & Costumes, Hookah Lounge, Kayden Tattoo, King King Club, Kino Sushi, LACE, Larry Edmunds Bookshop, LAXXY Sunglass store, Los Burritos, Loteria Restaurant, Lucky Devils, MH Internet Lounge, MVA Jewelry, Outfitters Wig Co., Page Time, Paul Jardin Suits, Petros K, Prestige Jewelry, Second City Theater, Snow White Cafe & Restaurant, Suit City, Swatch, Tarot Card Reader, The Blue Stone, 25 Degrees Restaurant, Venice Pizza, Virgin Megastore, Woodbury Hollywood Exhibitions, World of Wonder, Yogurt Star, Yonni’s Café.
“Hollywould” will showcase 100 works chosen from an estimated 2000 submissions, with an additional 60 works on the Freewaves web site. “In the past, we’ve used the web site primarily as a form of documentation for the larger festival,” Bray says. “This year, the site will function as a kind of autonomous virtual festival, with works selected specifically for their virtual relationship to the street.” Bray plans to expand the web site to facilitate an ongoing dialogue about the works and themes of “Hollywould,” long after the boulevard reverts to “Hollywood.” The website shows both the glamorous Hollywood myth and its gritty but changing reality.
As We Go On by Hillary Mushkin
The selected works were chosen by a distinguished group of international and local curators. The international jury includes: Magali Arriola, an art critic and independent curator sharing her time between Mexico City and Los Angeles; Suhjung Hur, a curator at Art Center Nabi, a non-profit media art center, as well as a writer, based in Seoul, Korea; and Jennifer Teets, an independent curator based in Istanbul and New York, formerly Chief Curator of “El Cubo” at the Sala de Arte Público Siqueiros.
The local curators are: Ciara Ennis, the Director and Curator of the Pitzer Art Galleries at Pitzer College; Julie Lazar, independent curator and Director of International Contemporary Arts Network (ICAN), Kenneth Rogers, a visual culture professor at UC Riverside, whose research is focused on artists’ film and video production; Chris Scoates, the Director of California State Long Beach University Art Museum; Thenmozhi Soundararajan, Executive Director of Third World Majority, as well as a filmmaker, singer, grassroots media organizer; and Reggie Woolery, the Curator of Education for the California Museum of Photography at the University of California Riverside, artist and writer.
The “Hollywould” festival is funded by The Andy Warhol Foundation for the Visual Arts, The James Irvine Foundation, City of Los Angeles Department of Cultural Affairs, Getty Grant Program, Pasadena Art Alliance, National Endowment for the Arts, Los Angeles County Arts Commission, and Freewaves’ members.
More information can be found at Freewaves.org
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